The Carbon War Room, funded by Virgin Atlantic Airways Ltd. founder Richard Branson, today launched a web and information site aimed at reducing the use of traditional jet fuels by as much as 50 percent. Branson announced the creation of a ranking system for airlines that use biofuels with the largest publisher of scientific information, Reed Elsevier Plc (REL), owner of the LexisNexis database, during the climate talks in Durban. The online resource contains information about the sector and facilitates contact between producers of biofuels and the aviation industry as “the airline industry generates about 2-3% of carbon emissions” said Suzanne Hunt of the Huntgreen environmental agency, based in Washington, D.C.
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